CampusFM Content Creator

About the CampusFM Creatorship Program:

CampusFM Content Creators curate and produce content for students, by students in the Fargo-Moorhead area. During this 12-week internship, you'll have the opportunity to explore new restaurants, attend events, and discover local favorites and hidden gems as the faces of CampusFM. As a member of the CampusFM team, you will not only gain valuable insights into content creation and the management of a strategic social media presence, but you will also play a vital role in facilitating your fellow students' connection to the FM community. Please note that this is an in-person internship.

About CampusFM:

CampusFM is a dynamic initiative dedicated to keeping students in the Fargo-Moorhead region after they graduate by strengthening the connections between students, campuses, and the community. We believe in cultivating the talent of our local students and empowering them for success.

CampusFM is powered by Folkways, a community-building venture who works with the artists, musicians, and small business owners of our community to create spaces for culture to flourish. Folkways believes that a compelling culture instills a sense of belonging in a community. With this mission, Folkways has created Red River Market, Night Bazaar, Christkindlmarkt, and much more. Through these urban, artistic, and communal experiments, Folkways hopes to make Fargo the best small city in America.

Who we’re looking for:

• Someone with a love of Fargo-Moorhead and the surrounding community

• University students from NDSU, MSUM, NDSCS, Concordia or M-State

• Majors in Marketing, Journalism, Communications, Fine Arts, Filmmaking OR have a demonstrated ability in content creation and storytelling

• Interest in content creation and storytelling

• Good time-management skills

• Interpersonal and communication skills

• Someone ready to be both behind and in front of the camera

• Creatives who will bring their ideas and inspiration to the Creatorship

What you will get: 

• A portfolio of social media posts with accompanying metrics

• Access to local art, music, networking, and events with free tickets, local gift cards, and more

• A strong connection to the Fargo-Moorhead community

• Connections with the movers and shakers of our area including business and community leaders

• Updated professional headshots and constructive LinkedIn feedback to further elevate your online professional presence

What you will learn:

• Content Creation: Developing skills in creating engaging and high-quality content, including text, images, videos, and graphics, tailored for different social media platforms.

• Audience Analysis: Learning how to identify and understand target audiences, their preferences, and behaviors to create content that resonates with them.

• Social Media Strategy: Developing a strategic approach to social media, including setting goals, planning content calendars, and measuring success through analytics.

• Platform Proficiency: Becoming proficient in using various social media platforms like Instagram, LinkedIn, TikTok, and others, including understanding platform-specific algorithms and features.

• Digital Storytelling: Mastering the art of storytelling to craft compelling narratives that capture the audience's attention and convey brand messages effectively.

• Content Optimization: Learning techniques for optimizing content for search engines (SEO) and maximizing organic reach on social media.

• Community Engagement: Understanding how to engage with followers, respond to comments, and foster a sense of community around a brand or organization.

• Paid Advertising: Gaining experience in running paid social media advertising campaigns, including budgeting, targeting, and analyzing ad performance.

• Analytics and Metrics: Using analytics tools to track key performance indicators (KPIs) and make data-driven decisions to improve content strategy.

• Graphic Design and Multimedia: Developing basic graphic design skills, video editing, and other multimedia production techniques to create visually appealing content.

• Brand Guidelines: Adhering to brand guidelines and maintaining brand consistency across all social media channels.Ability to develop and implement a social media strategy

• Trends and Emerging Platforms: Staying updated on the latest social media trends and emerging platforms to adapt and experiment with new strategies.

• Communication and Collaboration: Enhancing communication skills, teamwork, and collaboration with colleagues and clients in a professional setting.

• AI Integration: Exploring the use of artificial intelligence (AI) tools and algorithms for social media analytics, chatbots, personalization, and content recommendation to enhance engagement and efficiency.

• Planning Small-Scale Events: Gaining experience in organizing and promoting small-scale events through social media, including event planning, promotion, and post-event engagement to maximize impact.

Responsibilities:

• Approximately 4-5 hours of weekly commitments, divided between training and content production:

  • Expected participation of 2-2.5 hours in Creatorship Learning Sessions

  • Allocating 2-2.5+ hours for active content creation

• Other responsibilities include:

  • Mandatory attendance at weekly in-person Creatorship Learning Sessions

  • Timely submission of weekly projects

  • Collaborative planning and execution of content creation days with fellow Creatorship peers

  • Actively engaging in local events and happenings

  • Crafting engaging content for Campus FM's social media channels