Folkways Social Media and Marketing Intern

Are you passionate about storytelling, community engagement, and making an impact through digital platforms? Join us at Folkways as a Social Media and Marketing Intern! At Folkways, we manage three vibrant brands - Folkways, Red River Market, and CampusFM - each with its unique identity and audience. We are seeking a dynamic and creative individual to assist us in crafting compelling content, staying ahead of trends, and driving our social media and marketing initiatives to new heights.

Responsibilities:

• Content Capture: Capture photos and videos during Folkways events. Prepare photos, videos, and captions for hourly posts and stories during Red River Market and Night Bazaar events.

• Content Creation: Collaborate with the marketing team to generate engaging and visually appealing content for Folkways, Red River Market, and CampusFM across various social media platforms including Instagram, Facebook, LinkedIn and TikTok.

• Research and Trend Analysis: Stay updated on the latest social media trends, algorithms, and best practices. Conduct research on industry trends, competitor strategies, and audience preferences to inform our content strategy.

• Copywriting: Assist in writing captivating captions, and promotional materials that resonate with our target audience and effectively communicate our brand message.

• Community Engagement: Build social media strategies that include community outreach and community engagement .

• Campaign Support: Aid in the planning, execution, and analysis of social media campaigns and promotions to drive brand awareness, increase engagement, and achieve marketing objectives.

• Analytics and Reporting: Track key performance metrics using social media analytics tools. Compile data and generate reports to evaluate the effectiveness of our social media efforts and identify areas for improvement.

Qualifications:

• Passion for social media, marketing, and storytelling.

• Strong written and verbal communication skills.

• Creativity and ability to think outside the box.

• Detail-oriented with excellent organizational skills.

• Familiarity with social media platforms and trends.

• Basic graphic design skills (knowledge of Adobe Creative Suite, Canva or video editing apps is a plus).

• Ability to work independently and as part of a team.

Benefits:

• Hands-on experience in social media management and marketing.

• Opportunity to work with a diverse team and gain exposure to multiple brands.

• Mentorship and guidance from experienced professionals in the industry.

• Potential for academic credit (if applicable).

Required:

• 2-3 days in the Folkways office during the week, Tuesdays and Wednesdays required in office 

• 7 hours on Saturday during market season (8am-3pm)

Event Dates:

• Red River Market: Saturdays, July 13th - October 26th

• Night Bazaar: Thursday evenings, June 20nd, July 25th, August 8th, September 19th, October 31st

• Days off from the market or bazaar can be scheduled and approved in advance

Compensation:

• Interns will receive an hourly rate of $15/hr for 20-30 hours per week

• Interns will be required to track work hours

Join us in shaping the digital presence of Folkways, Red River Market, and CampusFM and making a meaningful impact on our communities. Apply now to embark on an exciting journey with us! To apply, please submit your resume and a brief cover letter highlighting your interest in the internship and relevant experience to erica@folkways.org. Deadline for applications is May 10th. We look forward to hearing from you!